Big data analytics

Big data analytics

Back in 2012, the Harvard Business Review branded data science the ‘sexiest job’ of the 21 century. Yes, you read that correctly. There has been a surge in demand for experts in this field and doubled efforts on the part of brands and agencies to boost salaries and attract data science talents. From banking to healthcare, big data analytics is everywhere, as companies increasingly attempt to make better use of the enormous data sets they have, in order to personalize and improve their services.

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